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Jim Ehlen

Our family lives in the Seacoast area of New Hampshire and captures every opportunity to get outside—3 very busy boys keep us running fast and snacking often!

I have been in and around the “better for you” snack business for over 10 years- and a consumer long before that!  My mom was before her time and made us realize the importance of eating not only well balanced meals, but healthier snacks as well- creating and trying all kinds of food in all imaginable combinbations was always encouraged. She made it her mission to engrain healthy eating decisions in my sister and I - We grew up connected to our food by growing our own vegetables and fruit in our own garden, fishing and eating our catch and knowing where our food came from.  These lessons taught me the importance of not only eating right and enjoying the flavor, but also the “feel better” benefits of eating food “closest to natural” in every situation.

My wife and I made the same commitment to feed our kids as naturally as possible-organic and healthy food. From the moment our first son was born eleven years ago we have had mission to teach them the importance of healthy food. We have always tried to encourage our boys to try one bite of everything- and have let them try everything from fast food to organic. These life lessons recently had our oldest son asking us ” Bad food does not taste good anymore- is that because you always have make us eat healthy food?”

These roads in my life have all converged and make it important for me to work for a company that believes in creating delicious snacks for families to eat and enjoy together. It is truly a pleasure to be able to work in a place where the food we make and sell is the food I want my children eat- and they smile big when they eat Snikiddy!

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Snikiddy News

  • Toast with Lemon Parsley Pea Mash

    Toast with Lemon Pea Mash


    1 Garlic Clove, minced
    1/4 cup Flat-leaf Parsley leaves
    4 Tbsp Extra Virgin Olive Oil
    1 1/2 cups of Fresh or Frozen Peas
    1/2 cup of Water
    1/4 cup Lemon Juice
    1/8 to 1/4 Tsp Cayenne Pepper
    Black Pepper
    Lemon Zest
    Country Bread
    Jalapeno Ranch Eat Your Vegetables, crushed

  • 15 Spring Activities to Enjoy with Your Family

    Tulips are synonymous with spring. Bring them inside and craft some with your kids in one of these 25 ways.

    Create a tic-tack-toe board in your backyard using nature. Flat rocks can be the board and you can paint round rocks to be the playing pieces.

    Tic Tac Toe

    Create bird identifications cards

  • Shaved Asparagus, Avocado, and Tomato Salad

    Salad Photo


    1/2 bunch of Asparagus
    1 Avocado, diced
    1 1/2 cups Cherry Tomatoes, halved
    1/4 cup Fresh Cilantro
    2 tsp Lime juice
    1/4 cup crushed Snikiddy Hot n Spicy Baked Fries
    Splash of Olive Oil
    Salt and Pepper


    1. Break or cut the tough end off the Asparagus. If you bend

  • Kale and Shredded Cabbage Salad

    Snikiddy Kale and Shredded Cabbage Salad


    Rinsed and chopped Curly Kale
    Green Cabbage, sliced or shredded into small pieces
    Dried Cranberries
    Pepitas (Pumpkin seeds)


    We suggest you toast your walnuts to bring out more flavor. You can do this in a pan on the stove top over medium heat or place in a

  • Slow Cooker Quinoa Chicken Chili

    Quinoa Chili Ingredients


    1 cup of quinoa, rinsed
    1 28oz can of crushed tomatoes
    1 14oz can of diced tomatoes
    1 16oz can of black beans
    1 16oz can of Cannellini beans, drained and rinsed
    1 15oz can of corn, drained
    2 1/2 cups of chicken stock
    2 large chicken breasts
    1 large bell pepper, seeded and small