Skip to main content

April Di Franco

This is me and our dog Cazador after devouring a whole box of tacos, with guacamole and homemade chips. If a camera was always on hand, we could just as easily have been caught munching on a couple of ice cream cones, a homemade pizza, red licorice strips, or Snikiddy Baked Cheddar Fries. (A spoiled dog!)

At my house, what we love best about Snikiddy is that you could rattle off a list of indulgent treats and tack Snikiddy Snacks at the end of it and Snikiddy doesn’t seem out of place. The YUM factor of Mac and Cheese Puffs, or Cheddar Cheese fries is just as high as sugary or processed snacks that taste delicious but aren’t good for you, similar to the way that an orange picked from a tree in the backyard can taste as sweet as candy.

I have always worked on building brands that were first and foremost DELICIOUS, but that also happen to be healthier than most conventional products. KIND Snacks. LARABAR. Tasty Bite. I love the balance of working hard and having fun sharing incredible alternatives to junk food, and creating a buzz with dedicated consumers who are thankful, surprised, or relieved to discover a quick healthy snack that they feel is still a treat to eat.

When I am not working, I enjoy baking cakes along with Martha Stewart On Demand, listening to my dog sing along to jazz trumpets, Alfred Hitchcock movies, board games, and reading to our cat.

← Back to About

Snikiddy News

  • Snikiddy’s 10 Back to School Must Haves

    Some school supplies have certainly changed over the years, while others remain the same. When you went shopping with your mom for back to school you weren’t buying digital storage devices and laptops. Scientific calculators were most likely as technologically advanced as your shopping list got.

  • Cauliflower Tabbouleh with EYV

    Cauliflower Tabbouleh with EYV Photo


    • Juice of 1 to 2 lemons

    • 2 pounds cauliflower, cored and cut into large bite-size pieces (about 6½ cups florets)

    • 1 large cucumber—halved lengthwise, seeded and cut into ¼-inch dice (about 2 cups)

    • 1 large tomato, cut into ¼-inch dice (about 1 cup)

    • ¾ cup

  • Delicious Recipes for the 8 Great Vegetables Packed into Eat Your Vegetables

    Where did our Eat Your Vegetables chips get their name? From all the great vegetables that are packed inside of them of course. Each chip is filled with 8 different vegetables. Below is a recipe featuring each one that you can make and enjoy with your family. The versatility and deliciousness of

  • Quinoa, Chickpea, and Spinach Salad

    Snikiddy July Recipe

    Recipe originally from Food and Wine Magazine

    Contributed by Kate Winslow


    1 cup quinoa
    1 (15-ounce) can chickpeas, rinsed and drained
    4 ounces baby spinach (about 4 cups), coarsely chopped
    1 pint ripe grape tomatoes, cut in half
    3 scallions, chopped
    2 ounces feta cheese,

  • Greek Chicken Salad

    Greek Chicken Salad Photo


    1 lb cooked chicken breast chopped
    1 small apple diced
    2/3 cup of grape halves
    1/3 cup dried cranberries
    1/4 cup chopped walnuts
    2/3 cup plain Greek Yogurt
    2 tbsp lemon juice
    1/2 tsp garlic powder
    3 tbsp fresh dill chopped
    (If you want more tang, add a little squeeze of