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April Di Franco

This is me and our dog Cazador after devouring a whole box of tacos, with guacamole and homemade chips. If a camera was always on hand, we could just as easily have been caught munching on a couple of ice cream cones, a homemade pizza, red licorice strips, or Snikiddy Baked Cheddar Fries. (A spoiled dog!)

At my house, what we love best about Snikiddy is that you could rattle off a list of indulgent treats and tack Snikiddy Snacks at the end of it and Snikiddy doesn’t seem out of place. The YUM factor of Mac and Cheese Puffs, or Cheddar Cheese fries is just as high as sugary or processed snacks that taste delicious but aren’t good for you, similar to the way that an orange picked from a tree in the backyard can taste as sweet as candy.

I have always worked on building brands that were first and foremost DELICIOUS, but that also happen to be healthier than most conventional products. KIND Snacks. LARABAR. Tasty Bite. I love the balance of working hard and having fun sharing incredible alternatives to junk food, and creating a buzz with dedicated consumers who are thankful, surprised, or relieved to discover a quick healthy snack that they feel is still a treat to eat.

When I am not working, I enjoy baking cakes along with Martha Stewart On Demand, listening to my dog sing along to jazz trumpets, Alfred Hitchcock movies, board games, and reading to our cat.

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Snikiddy News

  • Toast with Lemon Parsley Pea Mash

    Toast with Lemon Pea Mash


    1 Garlic Clove, minced
    1/4 cup Flat-leaf Parsley leaves
    4 Tbsp Extra Virgin Olive Oil
    1 1/2 cups of Fresh or Frozen Peas
    1/2 cup of Water
    1/4 cup Lemon Juice
    1/8 to 1/4 Tsp Cayenne Pepper
    Black Pepper
    Lemon Zest
    Country Bread
    Jalapeno Ranch Eat Your Vegetables, crushed

  • 15 Spring Activities to Enjoy with Your Family

    Tulips are synonymous with spring. Bring them inside and craft some with your kids in one of these 25 ways.

    Create a tic-tack-toe board in your backyard using nature. Flat rocks can be the board and you can paint round rocks to be the playing pieces.

    Tic Tac Toe

    Create bird identifications cards

  • Shaved Asparagus, Avocado, and Tomato Salad

    Salad Photo


    1/2 bunch of Asparagus
    1 Avocado, diced
    1 1/2 cups Cherry Tomatoes, halved
    1/4 cup Fresh Cilantro
    2 tsp Lime juice
    1/4 cup crushed Snikiddy Hot n Spicy Baked Fries
    Splash of Olive Oil
    Salt and Pepper


    1. Break or cut the tough end off the Asparagus. If you bend

  • Kale and Shredded Cabbage Salad

    Snikiddy Kale and Shredded Cabbage Salad


    Rinsed and chopped Curly Kale
    Green Cabbage, sliced or shredded into small pieces
    Dried Cranberries
    Pepitas (Pumpkin seeds)


    We suggest you toast your walnuts to bring out more flavor. You can do this in a pan on the stove top over medium heat or place in a

  • Slow Cooker Quinoa Chicken Chili

    Quinoa Chili Ingredients


    1 cup of quinoa, rinsed
    1 28oz can of crushed tomatoes
    1 14oz can of diced tomatoes
    1 16oz can of black beans
    1 16oz can of Cannellini beans, drained and rinsed
    1 15oz can of corn, drained
    2 1/2 cups of chicken stock
    2 large chicken breasts
    1 large bell pepper, seeded and small